Privacy Policy

Last updated: May 31, 2026 · Effective: May 31, 2026

1. Information We Collect

Information You Provide Directly

• Account registration information (name, email address)
• Profile information and preferences
• Communications you send to us

Information from TikTok

When you connect your TikTok account, we may receive, based on the permissions you grant:

• Basic profile information (username, display name, avatar)
• Public content data used for trend analysis
• Engagement metrics on public content (where permitted by TikTok's API)

We only request the minimum permissions necessary to provide the Service. We do not access your private messages, drafts, or any content you have not made public.

Automatically Collected Information

• Log data (IP address, browser type, pages visited, time spent)
• Device information (hardware model, operating system)
• Usage data and feature interactions
• Cookies and similar tracking technologies

2. How We Use Your Information

Purpose	Data Used	Legal Basis
Provide and operate the Service	Account info, TikTok data	Contract performance
Generate trend analysis and content recommendations	TikTok public data	Contract performance
Improve and personalize the Service	Usage data, preferences	Legitimate interest
Send service notifications and updates	Email address	Contract performance
Prevent fraud and ensure security	Log data, device info	Legitimate interest
Comply with legal obligations	As required	Legal obligation

3. TikTok Data Handling

We handle TikTok data in strict compliance with TikTok's developer policies:

• We only use TikTok data for the purposes disclosed in this policy and our TikTok API application
• We do not sell, share, or transfer TikTok user data to third parties except as described herein
• We do not use TikTok data to build individual user profiles beyond what is necessary for the Service
• TikTok data accessed through the API is used solely to provide trend analysis features
• You may revoke our access to your TikTok account at any time through TikTok's app settings

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist us in operating the Service, bound by confidentiality obligations
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with prior notice
• Safety: To protect the rights, property, or safety of TrendSense AI, our users, or others

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. TikTok-sourced data is retained only as long as necessary to provide the requested analysis features and is not kept beyond 90 days without your explicit consent.

6. Your Rights

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data
• Portability: Request transfer of your data in a machine-readable format
• Objection: Object to processing based on legitimate interests
• Revocation: Withdraw consent at any time without affecting prior lawful processing

To exercise any of these rights, contact us at privacy@trendsense.ai.

7. Cookies

We use cookies and similar technologies to operate the Service, remember your preferences, and analyze usage. You may control cookie settings through your browser.

8. Security

We implement industry-standard technical and organizational measures to protect your information, including encryption in transit (TLS) and at rest, access controls, and regular security assessments.

9. Children's Privacy

The Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.

10. International Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place for any international transfers of personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through the Service.

12. Contact Us

Email: privacy@trendsense.ai
Website: trendsense.ai